Jakarta Legislative Council (DPRD) and PT Transportasi Jakarta (Transjakarta), held an executive meeting regarding increasing divinden in the Meeting Room, 10th floor of the City Council Building.

Breakthroughs must be made. The bus body can be used for advertising

Jakarta DPRD Chairman, Prasetio Edi Marsudi prompted PT Transjakarta to make a breakthrough in increasing divinden apart from ticket sales (non-farebox). It was a must thing to reduce the burden on the Public Service Obligation (PSO), which is given annually by the Jakarta Provincial Government.

“Breakthroughs must be made. The bus body can be used for advertising. There must be a lot of people who want to invest there," he said, Friday (1/13).

The same statement also came out from the Commission B Chairman, Ismail. Besides being able to reduce PSO's burden, he wanted them to increase the dividend given to the Jakarta Government every year.

“Hopefully, this goes hand in hand with the increase in divinden from non-farebox. Later on, operations which so far have been 100 percent borne by the PSO can be reduced and ideally it can contribute to the Jakarta Government," he hoped.

In response to this matter, PT Transjakarta Service and Development Head, Lies Permana Lestari explained her party is currently running three programs so they can have income from non-farebox. Even, she was optimistic that he can reap up to Rp 600 billion from the program this year.

She explained the three programs being carried out included branding at bus stops and buses in static or digital forms, conducting the naming rights as has been done by PT MRT Jakarta, and renting digital signages to outsiders for advertising.

"The biggest part is the branding of buses and bus stops, which can be up to 60 percent of our non-farebox revenue. For existing assets, we also have 225 digital signage points. We will try sounding to clients to advertise," he stated.